As Project Lead, I was responsible for really representing the brand and team as well as their users in the design process. After discovery sessions, I created both a site map as well as wireframe options to simplify things for the design company that was chosen through the club’s bid process. This also ensured all of Skate Oakville’s key priorities in terms of communication needs and design desires were covered off. Once the design/build began, I acted as the main contact for the Designer and handled all levels of the approval process. In tandem, I worked on all the site copy to ensure it was informative, enticing and error free while also focusing on SEO to help increase the club’s organic search results. Along the way, I also provided insight and suggestions for content planning across both the website and social media.