ABOUT MNEMONICS MEDIA

With over 20 years of experience across digital strategy, team leadership and performance marketing, I’ve had the opportunity to build and lead high-performing digital teams within national cultural and professional organizations.

Before founding Mnemonics Media, I served as Director, Digital & Content at the Toronto International Film Festival (TIFF) and Content & Communications Director at Skate Canada. In those roles, I oversaw large-scale platforms, audience growth initiatives and integrated marketing strategies – experiences that shaped my structured, systems-focused approach to digital marketing.

Today, through Mnemonics Media, I advise professional service firms and growth-focused organizations on building measurable, performance-driven marketing systems. My work spans strategic planning, campaign architecture, revenue alignment and optimization across email, paid media, content and analytics.

In addition to advisory work, I deliver practical digital marketing workshops and webinars, helping entrepreneurs and adult learners confidently apply marketing frameworks in real-world business contexts.

I believe effective digital marketing isn’t about chasing trends – it’s about clarity, structure and disciplined execution. My focus is simple: practical strategy, measurable results and marketing systems that actually work.